- The #1 way books are sold and how you can write to maximize each opportunity

- Inside information about the publishing industry. The 5 steps you must take and the 7 things you should never do. (What you have been told is probably wrong!)

- How to discover a topic you've probably already developed that is the most
likely to be a best-seller

- 5 proven strategies for writing a best-seller

- 4 unknown but highly effective ideas for writing your book in less than half the time others spend

- How to create great titles that really help sell your book

- Writing keys to keep the reader reading and telling others about your book

- And much more...

For one year John Mason would be your personal publishing expert...your "Book Coach," giving you expert advice, direction, and ideas.